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Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business) - Tapa blanda

Libro 15 de 20: Routledge Library Editions: International Business
 
9780415751957: Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business)
Tapa blanda
ISBN 10: 0415751950 ISBN 13: 9780415751957
Editorial: Routledge, 2014

Sinopsis

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

B. Bürgenmeier, J. L. Mucchielli

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0415751950
ISBN 13 
9780415751957
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
272
Editor
Burgenmeier Beat, Mucchielli Jean-Louis
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania