Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism) - Tapa blanda

Libro 1 de 7: Routledge Library Editions: Tourism
 
9780415751476: Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism)
Tapa blanda
ISBN 10: 0415751470 ISBN 13: 9780415751476
Editorial: Routledge, 2014

Sinopsis

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Acerca del autor

Multivolume collection by leading authors in the field

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Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0415751470
ISBN 13 
9780415751476
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
264
Editor
Goodall Brian, Ashworth Gregory
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780415812719: Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions (Routledge Library Editions: Tourism)

Edición Destacada

ISBN 10:  0415812712 ISBN 13:  9780415812719
Editorial: Routledge, 2012
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