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Sinopsis
The last few decades have seen a growing body of literature and research on business models which draws upon a multitude of subject areas including entrepreneurship, strategy, organization, finance, sales and marketing and operations management. This new 4 volume collection from Routledge will bring together the significant works to address the nature, development and evolution of business models.
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Reseña del editor
The last few decades have seen a growing body of literature and research on business models which draws upon a multitude of subject areas including entrepreneurship, strategy, organization, finance, sales and marketing and operations management. This new 4 volume collection from Routledge will bring together the significant works to address the nature, development and evolution of business models.
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