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Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge Studies in Critical Marketing) - Tapa dura

Libro 2 de 4: Routledge Studies in Critical Marketing
 
9780415746946: Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge Studies in Critical Marketing)
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ISBN 10: 0415746949 ISBN 13: 9780415746946
Editorial: Routledge, 2016

Sinopsis

This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice.

This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

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Acerca del autor

Aliakbar Jafari is a Senior Lecturer in Marketing at the University of Strathclyde and a Chartered Fellow of the Chartered Institute of Marketing. He sits on the editorial board of Marketing Theory; Consumption, Markets & Culture; Journal of Islamic Marketing; Iranian Journal of Management Studies; and International Journal of Academic Research in Management.

Özlem Sandıkcı is Professor of Marketing and Head of the Management Department at Istanbul Şehir University, Turkey. Her research addresses sociocultural dimensions of consumption and the relationship between globalization, markets, and culture.

 

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Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
0415746949
ISBN 13 
9780415746946
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
222
Editor
Jafari Aliakbar, Sandikci Özlem
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania