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Retailing in Emerging Markets: A policy and strategy perspective (Routledge Studies in International Business and the World Economy) - Tapa dura

Libro 54 de 78: Routledge Studies in International Business and the World Economy
 
9780415730877: Retailing in Emerging Markets: A policy and strategy perspective (Routledge Studies in International Business and the World Economy)
Tapa dura
ISBN 10: 0415730872 ISBN 13: 9780415730877
Editorial: Routledge, 2014

Sinopsis

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders.

While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole.

This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Malobi Mukherjee is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.

Richard Cuthbertson is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.

Elizabeth Howard is Emeritus Fellow in Retailing at Green Templeton College and a founder member of the Oxford Institute of Retail Management

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0415730872
ISBN 13 
9780415730877
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
280
Editor
Mukherjee Malobi, Cuthbertson Richard, Howard Elizabeth
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138383180: Retailing in Emerging Markets: A policy and strategy perspective (Routledge Studies in International Business and the World Economy)

Edición Destacada

ISBN 10:  113838318X ISBN 13:  9781138383180
Editorial: Routledge, 2018
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