Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in the Creative and Cultural Industries) - Tapa dura

Libro 4 de 25: Routledge Research in the Creative and Cultural Industries

Todorovic, Milan; Bakir, With Ali

 
9780415730594: Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in the Creative and Cultural Industries)

Sinopsis

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. 

This book will be of significant interest to scholars, advanced students and practitioners in the Creative Industries and also for academic libraries, management consultancies, and practitioners.

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Acerca del autor

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.

with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.

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Otras ediciones populares con el mismo título

9780367668471: Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in the Creative and Cultural Industries)

Edición Destacada

ISBN 10:  0367668475 ISBN 13:  9780367668471
Editorial: Routledge, 2020
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