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Interpreting Consumer Choice: The Behavioural Perspective Model (Routledge Interpretive Marketing Research) - Tapa blanda

Foxall, Gordon R.

 
9780415717533: Interpreting Consumer Choice: The Behavioural Perspective Model (Routledge Interpretive Marketing Research)
Tapa blanda
ISBN 10: 0415717531 ISBN 13: 9780415717533
Editorial: Routledge, 2013

Sinopsis

This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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Acerca del autor

Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Choice and coauthor of the best-selling Consumer Psychology for Marketing, Fellow of the British Psychological Association and the British Academy of Management, he is an Academician of the Academy of Social Science.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0415717531
ISBN 13 
9780415717533
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
200
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania