Reputation Management: The Key to Successful Public Relations and Corporate Communication - Tapa blanda

Doorley, John

 
9780415716284: Reputation Management: The Key to Successful Public Relations and Corporate Communication
Tapa blanda
ISBN 10: 0415716284 ISBN 13: 9780415716284
Editorial: Routledge, 2015

Sinopsis

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

Updates to the third edition include:

  • Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.
  • Opening vignettes, examples, and case studies have been updated in each chapter.
  • Additional case studies and examples with an international focus have been added.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

John Doorley, head of corporate communications for Merck & Co. Inc. until 2000, most recently built and directed for 10 years the Master of Science Degree Program in Public Relations and Corporate Communication at New York University School of Professional Studies. He is now with the London-based company Mindful Reputation.

Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program of New York University's Stern School of Business, and teaches courses in NYU's MS in Public Relations and Corporate Communication program at the university's School of Professional Studies. He is the author of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (FT Press, 2012) and of Crisis Communications (AAAA Publications, 1999).

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0415716284
ISBN 13 
9780415716284
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
442
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780415716277: Reputation Management: The Key to Successful Public Relations and Corporate Communication

Edición Destacada

ISBN 10:  0415716276 ISBN 13:  9780415716277
Editorial: Routledge, 2015
Tapa dura