9780415716192: The Cultural Side of Innovation
Tapa dura
ISBN 10: 0415716195 ISBN 13: 9780415716192
Editorial: Routledge, 2018

Sinopsis

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion-and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

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Acerca del autor

Dany Jacobs is Professor of Industrial Dynamics and Innovation Policy at the University of Amsterdam, as well as Professor of Art, Culture, and Economy at the Universities of Applied Science HAN and ArtEZ in Arnhem, the Netherlands. He is author of Mapping Strategic Diversity (2010).

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Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
0415716195
ISBN 13 
9780415716192
Encuadernación
Relié
Número de páginas
232
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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