Multimodality, Learning and Communication: A social semiotic frame - Tapa dura

Bezemer, Jeff; Kress, Gunther

 
9780415709613: Multimodality, Learning and Communication: A social semiotic frame
Tapa dura
ISBN 10: 041570961X ISBN 13: 9780415709613
Editorial: Routledge, 2015

Sinopsis

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment.

By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head.

With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/

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Acerca del autor

Jeff Bezemer is Reader in Learning and Communication and Co-Director of the Centre for Multimodal Research at the UCL Institute of Education.

Gunther Kress is Professor of Semiotics and Education at the UCL Institute of Education. He is the author of many books including Multimodality: A Social Semiotic Approach to Contemporary Communication (Routledge, 2010) and Reading Images: The Grammar of Visual Design (co-authored with Theo van Leeuwen, Routledge, 2006).

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Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
041570961X
ISBN 13 
9780415709613
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
170
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780415709620: Multimodality, Learning and Communication: A social semiotic frame

Edición Destacada

ISBN 10:  0415709628 ISBN 13:  9780415709620
Editorial: Routledge, 2015
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