Market Management and Project Business Development - Tapa dura

Smyth, Hedley

 
9780415705080: Market Management and Project Business Development
Tapa dura
ISBN 10: 0415705088 ISBN 13: 9780415705080
Editorial: Routledge, 2014

Sinopsis

This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.

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Acerca del autor

Hedley Smyth is Director of Research for the Bartlett School of Construction and Project Management, University College London. He has worked extensively in industry and academia and has been published in many leading journals and authored a wide range of books

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Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0415705088
ISBN 13 
9780415705080
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
336
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780415705097: Market Management and Project Business Development

Edición Destacada

ISBN 10:  0415705096 ISBN 13:  9780415705097
Editorial: Routledge, 2014
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