Understanding Intercultural Communication: Negotiating a Grammar of Culture - Tapa blanda

"Through extending his seminal notion of ‘small cultures’ to a much grander ‘grammar of culture’, this is much more than a textbook in intercultural communication. Lucidly written and illustrated by fine-grained personal vignettes, Holliday provides a refreshing synthesis of culture and the intercultural which will both engage interested readers, and illuminate experienced researchers." - Malcolm N. MacDonald, University of Warwick, UK

"Understanding Intercultural Communication is essentially a textbook aimed at helping students analyze cultural interactions from non-essentialist perspectives. The process is supported by ethnographic narratives within the text and by a variety of online access tools and activities." - George F. Simons, Founder of www.diversophy.com

In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including:

• the positive contribution of people from diverse cultural backgrounds
• the politics of Self and Other which promote negative stereotyping
• the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership

Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.