The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace - Tapa dura

 
9780415668927: The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
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ISBN 10: 0415668921 ISBN 13: 9780415668927
Editorial: Routledge, 2011

Sinopsis

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.

This book was published as a special issue of the Journal of Marketing Communications.

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Acerca del autor

Don E. Schultz, Emeritus Professor-in-Service, The Medill School, Northwestern University is generally acknowledged as the founding father of Integrated Marketing Communication (IMC). He was the founding editor of the Journal of Direct Marketing, has researched and written extensively in the trade and academic press, while publishing 24 books and over 150 journal articles.

Charles H. Patti, James M. Cox Professor of Customer Experience Management, University of Denver, and Professor Emeritus, Queensland University of Technology (Brisbane, Australia). He is the author of ten books and dozens of articles, book chapters, and cases on integrated marketing communication, marketing management, and customer experience. He serves on thirteen editorial boards and was named the Marketing Educator of the Year by the Marketing Educators’ Association.

Philip J. Kitchen is Dean of the Faculty of Business and Professor of Marketing at Brock University in Canada. Previously he has held Professorships at Hull University and Queen’s University, UK. He is the Founder and current Editor of the Journal of Marketing Communications (Taylor & Francis). He has published 13 books, and over 100 academic journal articles. He is also Associate Professor of Marketing at ESC Rennes, France.

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Editorial
Routledge
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0415668921
ISBN 13 
9780415668927
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
144
Editor
Patti Charles, Schultz Don, Kitchen Philip
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138008946: The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

Edición Destacada

ISBN 10:  113800894X ISBN 13:  9781138008946
Editorial: Routledge, 2014
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