Beyond the Consumption Bubble (Routledge Interpretive Marketing Research) - Tapa blanda

 
9780415653657: Beyond the Consumption Bubble (Routledge Interpretive Marketing Research)
Tapa blanda
ISBN 10: 0415653657 ISBN 13: 9780415653657
Editorial: Routledge, 2013

Sinopsis

This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today. Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency of technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Karin M. Ekström is Professor in Marketing at the University of Borås, Sweden.


Kay Glans

is Editorial Coordinator of Glasshouse Forum.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0415653657
ISBN 13 
9780415653657
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
274
Editor
Ekström Karin, Glans Kay
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania

Otras ediciones populares con el mismo título

9780415878494: Beyond the Consumption Bubble (Routledge Interpretive Marketing Research)

Edición Destacada

ISBN 10:  0415878497 ISBN 13:  9780415878494
Editorial: Routledge, 2010
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