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Making Media Content: The Influence of Constituency Groups on Mass Media (Routledge Communication Series) - Tapa blanda

Libro 36 de 231: Routledge Communication

Fortunato, John A. A.

 
9780415649841: Making Media Content: The Influence of Constituency Groups on Mass Media (Routledge Communication Series)
Tapa blanda
ISBN 10: 0415649846 ISBN 13: 9780415649841
Editorial: Routledge, 2013

Sinopsis

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

John A. Fortunato

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0415649846
ISBN 13 
9780415649841
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
264
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania