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Event Audiences and Expectations (Routledge Advances in Event Research Series) [Idioma Inglés] - Tapa dura

Libro 5 de 34: Routledge Advances in Event Research

Mackellar, Jo

 
9780415630085: Event Audiences and Expectations (Routledge Advances in Event Research Series) [Idioma Inglés]
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ISBN 10: 0415630088 ISBN 13: 9780415630085
Editorial: Routledge, 2013

Sinopsis

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement.

The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events.

This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

. NOTA: El libro no está en español, sino en inglés.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Jo Mackellar is a Research Consultant at Destination Research and Development, Australia, and a Post-Doctoral Fellow at Griffith University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0415630088
ISBN 13 
9780415630085
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
168
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania