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Values-based Service for Sustainable Business: Lessons from IKEA (Routledge Studies in Management, Organizations and Society) - Tapa blanda

Libro 12 de 22: Routledge Studies in Management, Organizations and Society

Edvardsson, Bo; Enquist, Bo

 
9780415620390: Values-based Service for Sustainable Business: Lessons from IKEA (Routledge Studies in Management, Organizations and Society)
Tapa blanda
ISBN 10: 0415620392 ISBN 13: 9780415620390
Editorial: Routledge, 2011

Sinopsis

The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden.

Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0415620392
ISBN 13 
9780415620390
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
144
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania