Reading the Popular (Routledge Classics (Hardcover)) - Tapa dura

Fiske, John

 
9780415596503: Reading the Popular (Routledge Classics (Hardcover))

Sinopsis

Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered.

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Acerca del autor

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

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