Events Management: An Introduction

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9780415577427: Events Management: An Introduction
Reseña del editor:

Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry.

The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice.

Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.

Biografía del autor:

Charles Bladen is Programme Leader in Events Management at the University of Greenwich.

James Kennell is Director of the Economic Development Resource Centre at the University of Greenwich, where he is also Senior Lecturer in Tourism and Regeneration.

Emma Abson is Senior Lecturer on the Events Management BA programme at the University of Greenwich.

Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.

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Wilde, Nick; Kennell, James; Abson, Emma; Bladen, Charles
ISBN 10: 041557742X ISBN 13: 9780415577427
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Charles Bladen, Nick Wilde, James Kennell
Editorial: Taylor Francis Ltd, United Kingdom (2012)
ISBN 10: 041557742X ISBN 13: 9780415577427
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Descripción Taylor Francis Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 244 x 172 mm. Language: English . Brand New Book. Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program. Nº de ref. de la librería AA69780415577427

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Charles Bladen, Nick Wilde, James Kennell
Editorial: Taylor Francis Ltd, United Kingdom (2012)
ISBN 10: 041557742X ISBN 13: 9780415577427
Nuevos Paperback Cantidad: 10
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The Book Depository
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Descripción Taylor Francis Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 244 x 172 mm. Language: English . Brand New Book. Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program. Nº de ref. de la librería AA69780415577427

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Charles Bladen,James Kennell,Emma Abson,Nick Wilde
Editorial: Routledge 2012-02-10 (2012)
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Descripción Routledge 2012-02-10, 2012. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-GRD-04820706

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Charles Bladen, Nick Wilde, James Kennell
Editorial: Taylor & Francis Ltd 2012-02-10, London (2012)
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Descripción Taylor & Francis Ltd 2012-02-10, London, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415577427

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Bladen, Charles; Wilde, Nick; Kennell, James; Abson, Emma
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Descripción Taylor & Francis Ltd, 2012. Estado de conservación: New. 2012. Paperback. Num Pages: 472 pages, 117 black & white illustrations, 30 colour illustrations, 44 colour tables, 30 black & wh. BIC Classification: KJM; KNSJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 171 x 22. Weight in Grams: 958. . . . . . . Nº de ref. de la librería V9780415577427

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Charles Bladen
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Descripción Routledge, 2012. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780415577427

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Descripción Taylor & Francis Ltd. Estado de conservación: New. 2012. Paperback. Num Pages: 472 pages, 117 black & white illustrations, 30 colour illustrations, 44 colour tables, 30 black & wh. BIC Classification: KJM; KNSJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 171 x 22. Weight in Grams: 958. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780415577427

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Descripción Estado de conservación: New. Publisher/Verlag: Taylor & Francis | An Introduction | This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide the student with all the practical skills and professional knowledge they need to succeed in the events industry. Each topic is brought to life through vivid case-studies, personal biographies and examples of best practice from the real world of events management. A companion website for the book includes a dazzling array of additional teaching and learning features, from self-test questions, audio interviews with key industry figures and additional case-studies to Powerpoint slides and an instructors' guide. Events Management: An Introduction is the essential course text for any events management program. | Format: Paperback | Language/Sprache: english | 904 gr | 480 pp. Nº de ref. de la librería K9780415577427

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