The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.
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Darren G. Lilleker is Senior Reader, The Media School, Bournemouth University, UK.
Nigel A. Jackson is Lecturer, Plymouth Business School, University of Plymouth, UK.
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