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Handbook of Tourist Behavior (Routledge Advances in Tourism) [Idioma Inglés] - Tapa blanda

 
9780415542814: Handbook of Tourist Behavior (Routledge Advances in Tourism) [Idioma Inglés]
Tapa blanda
ISBN 10: 0415542812 ISBN 13: 9780415542814
Editorial: Routledge, 2012

Sinopsis

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

. NOTA: El libro no está en español, sino en inglés.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals.

Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0415542812
ISBN 13 
9780415542814
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
286
Editor
Kozak Metin
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania