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Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) - Tapa blanda

Libro 8 de 19: Routledge Interpretive Marketing Research

Skålén, Per; Fougère, Martin; Fellesson, Markus

 
9780415541671: Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research)
Tapa blanda
ISBN 10: 0415541670 ISBN 13: 9780415541671
Editorial: Routledge, 2012

Sinopsis

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Per Skålén is Associate Professor of Business Administration at the Service Research Centre and Department of Business and Administration, Karlstad University, Sweden.

Martin Fougère is Assistant Professor in the Department of Management and Organization at the Swedish School of Economics and Business Administration, Helsinki.

Markus Fellesson is a Senior Lecturer in Marketing and Organization Studies at the Service Research Centre, Karlstad University, Sweden.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0415541670
ISBN 13 
9780415541671
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
206
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania