Retail and Marketing Channels (RLE Retailing and Distribution): Economic and Marketing Perspectives on Producer-distributor Relationships (Routledge Library Editions: Retailing and Distribution) - Tapa dura

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9780415540391: Retail and Marketing Channels (RLE Retailing and Distribution): Economic and Marketing Perspectives on Producer-distributor Relationships (Routledge Library Editions: Retailing and Distribution)
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ISBN 10: 0415540399 ISBN 13: 9780415540391
Editorial: Routledge, 2012

Sinopsis

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.

This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.

First published 1989.

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Acerca del autor

Srinivas Reddy, Luca Pellegrini

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0415540399
ISBN 13 
9780415540391
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
348
Editor
Reddy Srinivas, Pellegrini Luca
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780415754330: Retail and Marketing Channels (RLE Retailing and Distribution) (Routledge Library Editions: Retailing and Distribution)

Edición Destacada

ISBN 10:  041575433X ISBN 13:  9780415754330
Editorial: Routledge, 2014
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