Emarketing Excellence: Planning and Optimizing your Digital Marketing

3,93 valoración promedio
( 59 valoraciones por GoodReads )
 
9780415533355: Emarketing Excellence: Planning and Optimizing your Digital Marketing
Críticas:

'This book is a must-have for any professional looking to plan and implement an e-marketing campaign.'

Amanda Rogers, Qualifications Director, the IDM

'This is not a book you read… it is a book you use to achieve inspiring digital marketing outcomes! No complicated techniques just straightforward digital marketing sense and an empowering toolkit of models and strategies. Should be used by any serious digital marketer!'

M Zinopoulou, CEO of The Digital Marketing Association

'Chaffey and Smith continue to clearly communicate practical, tactical, strategic and philosophical insight about the broad scope and significant constraints of online marketing. This book lays bare the forest and the trees, helps you determine which trees are most beneficial and provides the necessary clues for harvesting them. A must read.'

Jim Sterne, Founder, eMetrics Summit and Chairman of Digital Analytics Association

'Emarketing Excellence 4e is the definitive e-marketing resource for new and veteran digital marketers. Chaffey and Smith deftly guide readers through the constantly changing landscape of e-marketing, from strategy to implementation, in ten clear, concise chapters. A must-have for every teacher and marketer's library.'

Gene De Libero, New York University School of Continuing and Professional Studies, USA

'This book is a Classic; a rigorous and practical guide to Digital Marketing theory and practice. In this new edition, the authors have comprehensively updated the content to reflect the latest developments in the rapidly-changing digital landscape. Emarketing Excellence will continue to meet the learning needs of students and practitioners alike.'

Mike Berry, Digital Marketing Trainer, Consultant and Blogger

'This complete e-marketing book refreshingly infiltrates the ‘e’ into every area of marketing, which reflects what is going on in marketing practice. There is a great balance between a big picture approach and getting down to the technical aspects of actually doing it through a range of media including social and mobile. This book is perfect for those studying advanced marketing or those working in marketing who need to get a handle on technology.'

Dr Paul Harrigan, University of Southampton, UK

Praise for the 3rd edition:

'eMarketing eXcellence successfully combines breadth of subject matter with a depth that gives the reader more than a superficial understanding of the issues. Chaffey and Smith have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment'

Danny Meadows-Klue, former President of Interactive Advertising Bureau (Europe) and principal Digital Strategy Consulting

'...an exciting new approach...with creative use of new e-models and e-tools'

Amazon

'a must-have for other managers...if you don't read this book-you are still in the dark when it comes to eMarketing'

Dominic Yeadon, FIDM, e-Marketing consultant

'This book is essential reading for anyone involved with, or wanting to learn about, digital and e-marketing'

Beverly Barker, Senior Lecturer in Digital Marketing at London South Bank University

Reseña del editor:

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans.

A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

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Chaffey, Dave; Smith, PR
Editorial: Routledge
ISBN 10: 041553335X ISBN 13: 9780415533355
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Descripción Routledge. Estado de conservación: New. 041553335X This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería NU9780415533355

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Descripción Paperback. Estado de conservación: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería US9780415533355

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Descripción Routledge, 2012. Hardcover. Estado de conservación: Brand New. 4th edition. 508 pages. 9.88x7.52x1.34 inches. In Stock. Nº de ref. de la librería __041553335X

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