Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Tapa blanda

Libro 195 de 231: Routledge Communication

Richardson, Kathy Brittain

 
9780415526593: Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series)

Sinopsis

With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.

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Acerca del autor

Kathy Brittain Richardson is a professor of communication at Berry College, Rome, Georgia, where she has served as provost since 2013.

Marcie Hinton teaches public relations in the journalism/mass communication department at Murray State University.

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Otras ediciones populares con el mismo título

9780415526586: Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series)

Edición Destacada

ISBN 10:  0415526582 ISBN 13:  9780415526586
Editorial: Routledge, 2015
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