Ratings Analysis: Audience Measurement and Analytics (Routledge Communication Series)

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9780415526517: Ratings Analysis: Audience Measurement and Analytics (Routledge Communication Series)
From the Publisher:

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research  in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.

This updated edition covers:

  • International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China.
  • Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu)
  • Illustrates applications of audience research in advertising, programming, financial analysis, and social policy;
  • Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and
  • Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data.

Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

About the Author:

James G. Webster is professor of communication studies at Northwestern University.

Patricia F. Phalen is associate professor of media and public affairs at George Washington University.

Lawrence W. Lichty is professor emeritus of media at Northwestern University

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Webster, James; Phalen, Patricia F.; Lichty, Lawrence W.
Editorial: Taylor Francis Ltd, United Kingdom (2014)
ISBN 10: 0415526515 ISBN 13: 9780415526517
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Descripción Taylor Francis Ltd, United Kingdom, 2014. Hardback. Estado de conservación: New. 4th Revised edition. 232 x 154 mm. Language: English . Brand New Book. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: * International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. * Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) * Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; * Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and * Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media. Nº de ref. de la librería AA69780415526517

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Webster, James; Phalen, Patricia F.; Lichty, Lawrence W.
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Webster, James; Phalen, Patricia F.; Lichty, Lawrence W.
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ISBN 10: 0415526515 ISBN 13: 9780415526517
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Descripción Taylor Francis Ltd, United Kingdom, 2014. Hardback. Estado de conservación: New. 4th Revised edition. 232 x 154 mm. Language: English . Brand New Book. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: * International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. * Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) * Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; * Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and * Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media. Nº de ref. de la librería AA69780415526517

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Webster, James; Phalen, Patricia F.; Lichty, Lawrence W.
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Descripción Routledge, 2014. Hardback. Estado de conservación: NEW. 9780415526517 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0438119

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Descripción Taylor and Francis, 2013. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9780415526517

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Descripción Routledge, 2013. Hardcover. Estado de conservación: Brand New. 4th revised edition. 328 pages. 9.00x6.25x1.00 inches. In Stock. Nº de ref. de la librería __0415526515

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Descripción Routledge. Estado de conservación: BRAND NEW. BRAND NEW Hardcover - 328pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 1981799

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Descripción Routledge, 2013. Hardcover. Estado de conservación: Brand New. 4th revised edition. 328 pages. 9.00x6.25x1.00 inches. In Stock. Nº de ref. de la librería z-0415526515

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