Ratings Analysis: Audience Measurement and Analytics (Routledge Communication)

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9780415526517: Ratings Analysis: Audience Measurement and Analytics (Routledge Communication)

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research  in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.

This updated edition covers:

  • International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China.
  • Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu)
  • Illustrates applications of audience research in advertising, programming, financial analysis, and social policy;
  • Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and
  • Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data.

Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

James G. Webster is professor of communication studies at Northwestern University.

Patricia F. Phalen is associate professor of media and public affairs at George Washington University.

Lawrence W. Lichty is professor emeritus of media at Northwestern University

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción Taylor Francis Ltd, United Kingdom, 2014. Hardback. Estado de conservación: New. 4th New edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: * International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. * Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) * Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; * Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and * Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media. Nº de ref. de la librería BTE9780415526517

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James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
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Descripción Taylor Francis Ltd, United Kingdom, 2014. Hardback. Estado de conservación: New. 4th New edition. Language: English . Brand New Book. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: * International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. * Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) * Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; * Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and * Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media. Nº de ref. de la librería AAS9780415526517

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James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
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Descripción Taylor Francis Ltd, United Kingdom, 2014. Hardback. Estado de conservación: New. 4th New edition. Language: English . Brand New Book. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: * International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. * Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) * Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; * Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and * Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media. Nº de ref. de la librería AAS9780415526517

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WEBSTER, JAMES | PHALEN, PATRICIA F. | LICHTY, LAWRENCE W.||
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Descripción 2013. Hardcover. Estado de conservación: New. 4th. Hardcover. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 328 pages. 0.612. Nº de ref. de la librería 9780415526517

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