Marketing Management in Asia.: 55 (Routledge Studies in International Business and the World Economy) - Tapa dura

Libro 46 de 78: Routledge Studies in International Business and the World Economy
 
9780415523172: Marketing Management in Asia.: 55 (Routledge Studies in International Business and the World Economy)
Tapa dura
ISBN 10: 0415523176 ISBN 13: 9780415523172
Editorial: Routledge, 2012

Sinopsis

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

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Acerca del autor

Stan Paliwoda is Professor of Marketing at the University of Strathclyde, UK. He has held professorial appointments at the University of Birmingham and University of Calgary, Canada. He is widely published in books, refereed journals and is on the Editorial Board of several journals.

Tim. G. Andrews is Associate Professor at Thammasat University, and co-founding editor of the Routledge Working in Asia series. He has published widely on Asian management issues in some of the world’s top academic journals, as well as several books and book chapters on marketing, most recently in the Handbook of Research on Business in Asia.

Junsong Chen is a faculty member of marketing at China Europe International Business School. His work has been published in Journal of World Business, Harvard Business Review (Chinese), and Journal of Brand Management. He also contributed chapters in Blackwell Handbook of Judgment and Decision-making, Service Marketing in Asia, and China CEO - A Case Guide for Business Leaders in China.

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Editorial
Routledge
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0415523176
ISBN 13 
9780415523172
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
208
Editor
Paliwoda Stanley, Andrews Tim, Chen Junsong
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9781138959781: Marketing Management in Asia (Routledge Studies in International Business and the World Economy)

Edición Destacada

ISBN 10:  1138959782 ISBN 13:  9781138959781
Editorial: Routledge, 2015
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