Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series) - Tapa blanda

Austin, Erica Weintraub; Pinkleton, Bruce E.

 
9780415517690: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)
Tapa blanda
ISBN 10: 0415517699 ISBN 13: 9780415517690
Editorial: Routledge, 2015

Sinopsis

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

New to the third edition:

  • New examples on the effective use of digital communication and online research tools;

  • Updated guidance on researching using digital tools and social media;

  • New examples that provide a more accessible pathway to real-world application.

In addition to these new features, the book covers:

  • Creating a framework for planning;

  • Up-to-date research tools and how to develop a research plan;

  • Gathering useful data for strategic guidance;

  • Real-world examples that provide readers with realistic cases and situations;

  • Applying theory to professional practice.

The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Erica Weintraub Austin is the Professor and Director of the Center of Media and Health Promotion at Washington State University.

Bruce E. Pinkleton is Professor and Associate Director of the Murrow Center for Media and Health Promotion Coordinator at Washington State University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0415517699
ISBN 13 
9780415517690
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
398
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780415517683: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Edición Destacada

ISBN 10:  0415517680 ISBN 13:  9780415517683
Editorial: Routledge, 2015
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