Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms.
The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics.
The collected studies provide:
*an overview of economic and related managerial issues affecting the structures of markets in which firms compete;
*the operations of media and communications firms; and
*their financial performance.
As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Routledge, 2016. Paperback. Estado de conservación: NEW. 9780415516297 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days. Nº de ref. de la librería HTANDREE0226877
Descripción Routledge. Estado de conservación: BRAND NEW. BRAND NEW Softcover - 272pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 1981287
Descripción Routledge, 2011. Paperback. Estado de conservación: Brand New. 1st edition. 272 pages. 8.98x5.98x0.71 inches. In Stock. Nº de ref. de la librería zk0415516293
Descripción Routledge, 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0415516293