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Selective Exposure To Communication (Routledge Communication Series) - Tapa blanda

 
9780415515757: Selective Exposure To Communication (Routledge Communication Series)
Tapa blanda
ISBN 10: 0415515750 ISBN 13: 9780415515757
Editorial: Routledge, 2013

Sinopsis

First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research preoccupation with impact has been so pronounced that, comparatively speaking, next to no attention has been paid to questions such as why people enjoy whatever they elect to watch or hear, and more fundamentally, why they elect to watch or hear, in the first place, whatever it is that they elect to watch or hear. Without a symposium on research into selective exposure to informative and entertaining messages nor a publication that brought together the recent research in this area, this volume was put together in an effort to end this dilemma and to put selective-exposure research on the map as a significant research venture.

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Acerca del autor

Dolf Zillmann

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0415515750
ISBN 13 
9780415515757
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
264
Editor
Zillmann Dolf, Bryant Jennings
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania