Events and Festivals: Current Trends and Issues - Tapa dura

 
9780415449182: Events and Festivals: Current Trends and Issues
Tapa dura
ISBN 10: 0415449189 ISBN 13: 9780415449182
Editorial: Routledge, 2008

Sinopsis

Events and festivals have an increasingly vital role in our leisure lifestyles. They are dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. This book looks at different event and festival cases, covering the US, the UK and Australia, and presents managerial implications and responses.

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Acerca del autor

Martin Robertson is a lecturer in Tourism Management and a committee member of the Centre of Festival and Event Management in the School of Marketing, Tourism and Languages, Napier University Business School, Edinburgh. Martin’s research is applied to sport events and festivals, with particular focus on the areas of brand narrative, and the analysis of economic and social impact.

Elspeth Frew is a senior lecturer in Tourism Management at the School of Sport, Tourism and Hospitality Management, LaTrobe University, Australia. Elspeth’s research is in cultural tourism, with particular focus on festival and attraction management, industrial tourism and personality and tourism.

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Editorial
Routledge
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0415449189
ISBN 13 
9780415449182
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
150
Editor
Frew Elspeth, Robertson Martin
Contacto del fabricante
no disponible
Persona responsable
no disponible