The Retailing Reader - Tapa blanda

 
9780415356398: The Retailing Reader
Tapa blanda
ISBN 10: 0415356393 ISBN 13: 9780415356398
Editorial: Routledge, 2020

Sinopsis

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally.

Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:



  • consumers and shoppers


  • retail branding and marketing


  • merchandising and buying;


  • strategy, power and policy


  • international retailing.


Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.

The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

John Dawson holds chairs at the University of Edinburgh and University of Stirling, UK. He is Visiting Professor at ESADE, Barcelona and Distinguished Professor, University of Marketing and Distribution Sciences, Kobe, Japan. He has researched and written on retailing since the 1960s.

Anne Findlay is a Research Fellow at the Institute for Retail Studies, University of Stirling, UK. Her main interests include retail planning and food retailing, with ongoing research funded by MRC and the National Retail Planning Forum.

Leigh Sparks is Professor of Retail Studies at the University of Stirling, UK. He has been a Visiting Professor at Florida State University and at the University of Tennessee, USA. He is Co-editor of the leading European retail journal and has published widely on aspects of spatial-structural change in retailing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0415356393
ISBN 13 
9780415356398
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
480
Editor
Dawson John, Findlay Anne, Sparks Leigh
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780415356381: The Retailing Reader

Edición Destacada

ISBN 10:  0415356385 ISBN 13:  9780415356381
Editorial: Routledge, 2008
Tapa dura