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ISBN 10: 0415356393 ISBN 13: 9780415356398

Editorial: Routledge, 2020

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Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally.

Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:

consumers and shoppers

retail branding and marketing

merchandising and buying;

strategy, power and policy

international retailing.

Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.

The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

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John Dawson holds chairs at the University of Edinburgh and University of Stirling, UK. He is Visiting Professor at ESADE, Barcelona and Distinguished Professor, University of Marketing and Distribution Sciences, Kobe, Japan. He has researched and written on retailing since the 1960s.

Anne Findlay is a Research Fellow at the Institute for Retail Studies, University of Stirling, UK. Her main interests include retail planning and food retailing, with ongoing research funded by MRC and the National Retail Planning Forum.

Leigh Sparks is Professor of Retail Studies at the University of Stirling, UK. He has been a Visiting Professor at Florida State University and at the University of Tennessee, USA. He is Co-editor of the leading European retail journal and has published widely on aspects of spatial-structural change in retailing.

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EditorialRoutledge
A�o de publicaci�n2020
ISBN 10 0415356393
ISBN 13 9780415356398
Encuadernaci�nTapa blanda
IdiomaIngl�s
N�mero de edici�n1
N�mero de p�ginas480
EditorSparks Leigh, Findlay Anne, Dawson John
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The Retailing Reader

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ISBN 10: 0415356393 ISBN 13: 9780415356398

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The Retailing Reader

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The Retailing Reader

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The Retailing Reader

Dawson John: Anne Findlay & Leigh Sparks (eds)

Publicado por Routledge London & New York 2008, 2020

ISBN 10: 0415356393 ISBN 13: 9780415356398

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25.0 x 17.5cms 466pp very good paperback & cover The sections are: consumers & shoppers; retail branding & marketing: merchandising & buyiing; retail strategy & power; international retailing. N� de ref. del art�culo: 20520779

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The Retailing Reader

Anne Findlay

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ISBN 10: 0415356393 ISBN 13: 9780415356398

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RETAILING READER REV/E

Dawson, John

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ISBN 10: 0415356393 ISBN 13: 9780415356398

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Condici�n: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. John Dawson holds chairs at the University of Edinburgh and University of Stirling, UK. He is Visiting Professor at ESADE, Barcelona and Distinguished Professor, University of Marketing and Distribution Sciences, Kobe, Japan. He has rese. N� de ref. del art�culo: 594636235

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