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Effective Press Relations for the Built Environment: A Practical Guide - Tapa blanda

Elias, Helen

 
9780415348676: Effective Press Relations for the Built Environment: A Practical Guide
Tapa blanda
ISBN 10: 0415348676 ISBN 13: 9780415348676
Editorial: Taylor & Francis, 2006

Sinopsis

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.

With quotes, advice and opinions from the industry's key journalists – including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design – Effective Press Relations for the Built Environment, offers practical guidance on topics such as:

  • how to approach planning a strategy for a project
  • how to write, seek approval, build a target press list and issue the information to magazines
  • how to speak to the press
  • how to manage a crisis and handle bad press.

With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Helen Elias

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Taylor & Francis
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0415348676
ISBN 13 
9780415348676
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
204
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania