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Reseña del editor
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include:
* blocks to creativity and how to overcome them
* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem-solving techniques and paradigm shift.
As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
Biografía del autor
Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialRoutledge
- Año de publicación2005
- ISBN 10 0415345413
- ISBN 13 9780415345415
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición2
- Número de páginas312
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