Inside Consumption: Consumer Motives, Goals, and Desires - Tapa dura

 
9780415341936: Inside Consumption: Consumer Motives, Goals, and Desires
Tapa dura
ISBN 10: 0415341930 ISBN 13: 9780415341936
Editorial: Routledge, 2005

Sinopsis

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.

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Acerca del autor

S. Ratneshwar holds the Bailey K. Howard World Book Chair of Marketing and is also the Chair of the Marketing Department at the College of Business, University of Missouri (Columbia). His articles have been published widely and he currently serves on the editorial boards of the Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing.

David Glen Mick is the Robert Hill Carter Professor of Marketing, at the McIntire School of Commerce, University of Virginia. His research has appeared in numerous journals and he currently serves on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology, and the Journal of Marketing. He has served as Editor of the Journal of Consumer Research and recently as President (2005) of the Association for Consumer Research.

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Editorial
Routledge
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0415341930
ISBN 13 
9780415341936
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
380
Editor
Mick David Glen, Ratneshwar S.
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780415341943: Inside Consumption: Consumer Motives, Goals, and Desires

Edición Destacada

ISBN 10:  0415341949 ISBN 13:  9780415341943
Editorial: Routledge, 2005
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