This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.
The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
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About the Author:
Erasmus University Rotterdam, The Netherlands The Reputation Insitute, New York
Review:"In the past decade Charles Fombrun and Cees van Riel have succeeded in making reputation relevant to professional experts and the corporate boardroom alike. In years to come reputation management will become as indispensable to the corporate world as accounting and business management are right now."--Jules Prast, Executive Vice President & Global Director of Corporate Communications, Royal Philips Electronics
"This volume offers a sophisticated how-to guide, modeling the flow and language that architects of communication systems could immediately appply wtih precision and skill." -- Choice
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1. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
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Descripción Paperback. Estado de conservación: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 328 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 325568
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2. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
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Descripción Paperback. Estado de conservación: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 14566
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3. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management (Hardback)
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Taylor Francis Ltd, United Kingdom
(2007)
ISBN 10: 0415328268
ISBN 13: 9780415328265
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Descripción Taylor Francis Ltd, United Kingdom, 2007. Hardback. Estado de conservación: New. Language: English . Brand New Book. This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company s key audience depends upon all of the company s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field. Nº de ref. de la librería AA69780415328265
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4. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management (Hardback)
Editorial:
Taylor Francis Ltd, United Kingdom
(2007)
ISBN 10: 0415328268
ISBN 13: 9780415328265
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Descripción Taylor Francis Ltd, United Kingdom, 2007. Hardback. Estado de conservación: New. Language: English . Brand New Book. This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company s key audience depends upon all of the company s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field. Nº de ref. de la librería AA69780415328265
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5. Essentials of Corporate Communication
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Descripción Routledge 2007-02-27, 2007. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-00570840
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6. Essentials of Corporate Communication
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Descripción Taylor and Francis 2007-02-27, London, 2007. hardback. Estado de conservación: New. Nº de ref. de la librería 9780415328265
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Descripción Routledge. Hardcover. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780415328265
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Descripción Routledge, 2007. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780415328265
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9. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management (Hardcover)
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Descripción Estado de conservación: New. Bookseller Inventory # ST0415328268. Nº de ref. de la librería ST0415328268
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Descripción Routledge, 2007. Hardcover. Estado de conservación: New. New edition. Nº de ref. de la librería DADAX0415328268
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