Corporate Reputation and Competitiveness - Tapa dura

Davies, Gary; Chun, Rosa; Da Silva, Rui

 
9780415287432: Corporate Reputation and Competitiveness

Sinopsis

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

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Acerca del autor

itute. Rosa Chun is Fellow in Reputation Management at Manchester Business School. Rui Vinhas da Silva is Lecturer in Marketing at Manchester Business School. Stuart Roper is Senior Lecturer in Marketing at Manchester Metropolitan University.

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Otras ediciones populares con el mismo título

9781138861169: Corporate Reputation and Competitiveness

Edición Destacada

ISBN 10:  1138861162 ISBN 13:  9781138861169
Editorial: Routledge, 2015
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