Franchising: An International Perspective - Tapa blanda

 
9780415284196: Franchising: An International Perspective
Tapa blanda
ISBN 10: 0415284198 ISBN 13: 9780415284196
Editorial: Routledge, 2002

Sinopsis

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

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Acerca del autor

Professor Frank Hoy, Dean of Texas University (EP) Business School enjoys a national (US) and international reputation in the field of entrepreneurship and has a special interest in franchising. Professor John Stanworth, is at the University of Westminster is the Head of the International Franchise Research Centre (IFRC) in London and also Director-General of the Small Business Research Trust based at the Open University in Milton Keynes.

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Editorial
Routledge
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0415284198
ISBN 13 
9780415284196
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
272
Editor
Hoy Frank, Stanworth John
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780415284189: Franchising: An International Perspective

Edición Destacada

ISBN 10:  041528418X ISBN 13:  9780415284189
Editorial: Routledge, 2002
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