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Marketing the e-Business: An Introduction (Routledge eBusiness) - Tapa blanda

Dennis, Charles; Harris, Lisa

 
9780415256018: Marketing the e-Business: An Introduction (Routledge eBusiness)
Tapa blanda
ISBN 10: 0415256011 ISBN 13: 9780415256018
Editorial: Routledge, 2002

Sinopsis

This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Lisa Harris is Lecturer in Marketing, and the founder of the e-Commerce Research Group at the School of Business & Management, Brunel University. She is also the organiser of the inter-departmental BSc in eCommerce. Charles Dennis is a Chartered Marketer and a lecturer in Marketing and Retail Management. He is an approved consultant for the Institute of Marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0415256011
ISBN 13 
9780415256018
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
368
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania