Business: The Key Concepts (Routledge Key Guides) - Tapa blanda

Libro 3 de 53: Routledge Key Guides

Vernon, Mark

 
9780415253246: Business: The Key Concepts (Routledge Key Guides)

Sinopsis

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

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Acerca del autor

Mark Wiliams

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780415253239: Business: The Key Concepts (Routledge Key Guides)

Edición Destacada

ISBN 10:  0415253233 ISBN 13:  9780415253239
Editorial: Routledge, 2001
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