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Marketing, Morality and the Natural Environment: 15 (Routledge Advances in Management and Business Studies) - Tapa dura

Libro 3 de 107: Routledge Advances in Management and Business Studies

Crane, Andrew

 
9780415213820: Marketing, Morality and the Natural Environment: 15 (Routledge Advances in Management and Business Studies)

Sinopsis

With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly ’green’ marketing.

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Acerca del autor

Andrew Crane

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