Artículos relacionados a Marketing and Social Construction: Exploring the Rhetorics...

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption (Routledge Interpretive Marketing Research) - Tapa dura

Hackley, Chris

 
9780415208598: Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption (Routledge Interpretive Marketing Research)

Sinopsis

This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Chris Hackley has studied or held academic posts at seven UK universities. His qualifications include a PhD in Marketing and a first class honours BSc in Social Science. He teaches Marketing to undergraduate and postgraduate students and researchers. His publications on marketing theory and research have appeared in British, European and American marketing and management journals.

"Sobre este título" puede pertenecer a otra edición de este libro.