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Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research) - Tapa blanda

Libro 3 de 19: Routledge Interpretive Marketing Research
 
9780415184144: Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)
Tapa blanda
ISBN 10: 0415184142 ISBN 13: 9780415184144
Editorial: Routledge, 1998

Sinopsis

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of ’truth’ in consumer research. Subjects covered include:* construction of the researcher and consumer voice* quantitative tools and representation* advertising narratives* poetic representation of consumer experience* the crisis in the crisis concept* consumer-oriented ethnographic research.The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Barbara Stern

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0415184142
ISBN 13 
9780415184144
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
416
Editor
Stern Barbara
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania