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Sinopsis
Written with an international perspective and providing a range of cases to illustrate the issues discussed, this text provides an introduction to the theory and practice of managerial economics. Highlighting the current context of increasing technological change and global market competition, the author links principles of economic analysis with the key areas of finance, production, marketing and management to develop a unified framework for economic decision making. The book is divided into five parts covering: the economic model of the firm; profitability analysis; long-range planning; decision and risk analysis; and the global economic environment. This text should be useful for students in managerial economics and related areas.
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Reseña del editor
Written with an international perspective and providing a range of cases to illustrate the issues discussed, this text provides an introduction to the theory and practice of managerial economics. Highlighting the current context of increasing technological change and global market competition, the author links principles of economic analysis with the key areas of finance, production, marketing and management to develop a unified framework for economic decision making. The book is divided into five parts covering: the economic model of the firm; profitability analysis; long-range planning; decision and risk analysis; and the global economic environment. This text should be useful for students in managerial economics and related areas.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Introduction to Managerial Economics
Librería: Mispah books, Redhill, SURRE, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Like New. Like New. book. Nº de ref. del artículo: ERICA75804151275566
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EUR 28,81
De Reino Unido a Estados Unidos de America
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