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Sinopsis
Written with an international perspective and providing a range of cases to illustrate the issues discussed, this text provides an introduction to the theory and practice of managerial economics. Highlighting the current context of increasing technological change and global market competition, the author links principles of economic analysis with the key areas of finance, production, marketing and management to develop a unified framework for economic decision making. The book is divided into five parts covering: the economic model of the firm; profitability analysis; long-range planning; decision and risk analysis; and the global economic environment. This text should be useful for students in managerial economics and related areas.
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Reseña del editor
Written with an international perspective and providing a range of cases to illustrate the issues discussed, this text provides an introduction to the theory and practice of managerial economics. Highlighting the current context of increasing technological change and global market competition, the author links principles of economic analysis with the key areas of finance, production, marketing and management to develop a unified framework for economic decision making. The book is divided into five parts covering: the economic model of the firm; profitability analysis; long-range planning; decision and risk analysis; and the global economic environment. This text should be useful for students in managerial economics and related areas.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Introduction to Managerial Economics
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-I-018-00023
Cantidad disponible: 1 disponibles