The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks) - Tapa blanda

Dibb, Sally; Dibb; Simkin, Lyndon

 
9780415118927: The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
Tapa blanda
ISBN 10: 0415118921 ISBN 13: 9780415118927
Editorial: Cengage Learning, 2010

Sinopsis

This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0415118921
ISBN 13 
9780415118927
Encuadernación
Tapa blanda
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
no disponible