The Marketing Casebase: Short Examples of Marketing Practice - Tapa blanda

MacNamee, Brian; McDonnell, Ray

 
9780415103213: The Marketing Casebase: Short Examples of Marketing Practice

Sinopsis

Containing hundreds of mini case studies on the marketing strategies of well-known companies throughout the world, this book offers a feast of real-life examples of marketing practice. With brief explanations of the key marketing techniques and strategies, from market analysis to the marketing mix, it covers consumer, industrial and service marketing. It is fully cross-referenced and is it is ideal for students and professionals alike.

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Reseña del editor

Containing hundreds of mini case studies on the marketing strategies of well-known companies throughout the world, this book offers a feast of real-life examples of marketing practice. With brief explanations of the key marketing techniques and strategies, from market analysis to the marketing mix, it covers consumer, industrial and service marketing. It is fully cross-referenced and is it is ideal for students and professionals alike.

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