Containing hundreds of mini case studies on the marketing strategies of well-known companies throughout the world, this book offers a feast of real-life examples of marketing practice. With brief explanations of the key marketing techniques and strategies, from market analysis to the marketing mix, it covers consumer, industrial and service marketing. It is fully cross-referenced and is it is ideal for students and professionals alike.
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Containing hundreds of mini case studies on the marketing strategies of well-known companies throughout the world, this book offers a feast of real-life examples of marketing practice. With brief explanations of the key marketing techniques and strategies, from market analysis to the marketing mix, it covers consumer, industrial and service marketing. It is fully cross-referenced and is it is ideal for students and professionals alike.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415103213. Nº de ref. del artículo: 8841924
Cantidad disponible: 1 disponibles
Librería: The Guru Bookshop, Hereford, Reino Unido
Paperback. Condición: Very Good. FAST Despatch by First Class Royal Mail. Nº de ref. del artículo: mon0000061072
Cantidad disponible: 1 disponibles