Market Segmentation: A Step-by-step Guide to Profitable New Business (Marketing for Managers S.) - Tapa blanda

Croft, Michael J.

 
9780415097369: Market Segmentation: A Step-by-step Guide to Profitable New Business (Marketing for Managers S.)
Tapa blanda
ISBN 10: 0415097363 ISBN 13: 9780415097369
Editorial: Cengage Learning EMEA, 1994

Sinopsis

This volume sets out to provide a focused approach to winning the "game" of marketing. It answers the central issues facing any business, such as: Which groups of users should you serve? With whom will you compete? How can you outperform them? Using a step-by-step approach, the author points the way through the various stages of identification, implementation and maintenance of a coherent market segmentation strategy. This approach allows any manager, in any market, to realize new business opportunities via a series of logical stages.

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Acerca del autor

Michael J. Croft has had several years experience running training programmes and working with a variety of client companies, particularly in the area of strategic marketing planning.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning EMEA
Año de publicación
1994
Idioma
Inglés
ISBN 10 
0415097363
ISBN 13 
9780415097369
Encuadernación
Tapa blanda
Número de páginas
176
Contacto del fabricante
no disponible
Persona responsable
no disponible