Auditing Your Customer Service: The Foundation for Success (Marketing for Managers S.) - Tapa blanda

Leppard, John; Molyneux, Elizabeth

 
9780415097321: Auditing Your Customer Service: The Foundation for Success (Marketing for Managers S.)

Sinopsis

By asking the questions "what is customer service?" and "why is it important?", this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published "How to Sell a Service", (1986).

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Reseña del editor

By asking the questions "what is customer service?" and "why is it important?", this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published "How to Sell a Service", (1986).

"Sobre este título" puede pertenecer a otra edición de este libro.