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Auditing Your Customer Service: The Foundation for Success (Marketing for Managers S.) - Tapa blanda

Leppard, John; Molyneux, Elizabeth

 
9780415097321: Auditing Your Customer Service: The Foundation for Success (Marketing for Managers S.)
Tapa blanda
ISBN 10: 0415097320 ISBN 13: 9780415097321
Editorial: Cengage Learning EMEA, 1994

Sinopsis

By asking the questions "what is customer service?" and "why is it important?", this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published "How to Sell a Service", (1986).

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

By asking the questions "what is customer service?" and "why is it important?", this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published "How to Sell a Service", (1986).

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning EMEA
Año de publicación
1994
Idioma
Inglés
ISBN 10 
0415097320
ISBN 13 
9780415097321
Encuadernación
Tapa blanda
Número de páginas
144
Contacto del fabricante
no disponible
Persona responsable
no disponible