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Adding Value: Brands and Marketing in Food and Drink (Comparative & International Business S.) - Tapa dura
Sinopsis
Market brands is one of the most prominent topics in business today. This volume sets out to discuss the impact market branding has had on major products and the business strategies which shape the success, or failure, of those brands. The economics of branding and accounting for brands are also dealt with. The volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, United Distillers. The contributions are from leading scholars in international business, economics, business history and marketing, and bring fresh international insight to our understanding of the development of market brands.
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Market brands is one of the most prominent topics in business today. This volume sets out to discuss the impact market branding has had on major products and the business strategies which shape the success, or failure, of those brands. The economics of branding and accounting for brands are also dealt with. The volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, United Distillers. The contributions are from leading scholars in international business, economics, business history and marketing, and bring fresh international insight to our understanding of the development of market brands.
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Adding Value : Brands and Marketing in Food and Drink
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 11743522-6
Cantidad disponible: 2 disponibles
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Adding Value: Brands and Marketing in Food and Drink
Publicado por
Cengage Learning EMEA, 1994
ISBN 10: 0415095166
ISBN 13: 9780415095167
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Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Jaquette abîmée. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Damaged dust jacket. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: D-270-584
Cantidad disponible: 1 disponibles
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Adding Value: Brands and Marketing in Food and Drink
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415095167. Nº de ref. del artículo: 9149493
Cantidad disponible: 1 disponibles
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Adding Value: Brands and Marketing in Food and Drink (Comparative & International Business) (A FIRST PRINTING)
Publicado por
Cengage Learning EMEA,,UK, 1994
ISBN 10: 0415095166
ISBN 13: 9780415095167
Antiguo o usado
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Original o primera edición
Librería: S.Carter, NEWPORT, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Near Fine. Estado de la sobrecubierta: Near Fine. 1st Edition. UK1ST.EDITION.1ST.PRINTING.NEAR FIEN HARDBACK IN NEAR FINE DUSTWRAPPER.a heavy book requiring extra postage for non uk address. Nº de ref. del artículo: 77DJFJJ
Cantidad disponible: 1 disponibles